Colorado Mountain College announced yesterday the formation of the Isaacson School for New Media at Colorado Mountain College, honoring author and Aspen Institute President and CEO Walter Isaacson.
The Isaacson School will offer accessible, affordable education and retraining for students who want to be prepared for jobs in the evolving digital landscape. “Whether they’re traditional-aged college students who want to apply their digital communication skills to start a career – or whether they’re mid-career professionals needing retraining to become more marketable – they can find what they need by going through this program,” said Dr. Stan Jensen, president of the college.
An independent feasibility study found that 96 percent of Colorado employers surveyed expect they will expand new media activities for their businesses in the near future. This could take the form of social media marketing campaigns, new and redesigned websites that include audio and video content, and multimedia approaches to communicating and connecting with clients and customers, for a start.”Through this program,” Jensen said, “our goal is to train potential employees to fit these workforce needs and to help our students be prepared for new ways of communicating.”
The new media program will offer its first classes in fall 2012, at the college’s locations in Aspen, Carbondale, Spring Valley and Glenwood Springs. In July the Isaacson School will be formally dedicated in a series of inaugural, interactive events.”
Take a look at this clip where Walter Isaacson talks about his partnership with Colorado Mountain College to create the Isaacson School for New Media.
For more information: www.isaacsonschool.org